I love makeup - a lot. Expressing myself through different beauty looks is something I’ve always had a passion for, but when I started learning more about sustainability and ethical beauty, I soon realised that the beauty industry can sometimes, in fact, be ugly - especially when it comes to animal cruelty.
Animal testing in the beauty industry remains a huge problem. Even though studies show that 52% of US adults are against animal testing as well as the fact that other alternatives are available, many cosmetics companies still engage in animal testing. This is essentially a needless form of torture on animals such as beagles, rabbits and mice.
I recently read a statistic that said over 100 million animals are treated inhumanely in labs across the US every year. A simple YouTube search, although highly traumatising, will open your eyes to the pain and torture these animals go through so we can safely use makeup and skincare products.
However, thanks to scientific advances in recent years, there are now several other advanced methods of testing cosmetic products that don’t harm animals. Either by using formulas that are already deemed safe or by using cruelty-free testing methods, we can now enjoy a range of cruelty-free beauty products and skincare.
The problem lies in identifying these products. I personally never use a product unless I know it’s 100% cruelty-free. That’s why I decided to write this blog post today with the hope that these tips will help you to make better beauty choices - choices that don’t harm animals.
Here are 4 ways to tell if a beauty product is cruelty-free.
1) Check their marketing material and packaging
If a company does not engage in animal testing, they will more than likely state this on their packaing. But be warned, even if a brand advertises itself as cruelty free or “not tested on animals”, they may only be referring to the production process. This is because brands can still legally put this on their packaging but use ingredients that have been tested on animals by a third party. When in doubt, reach out to them on social media to find out where they source their ingredients and if they are indeed cruelty-free.
2) Check where the product is made and sold
While some brands may not test on animals in theory, do your research before purchasing. If they sell their products within China where animal testing is a legal requirement, they are effectively supporting animal testing on some level.
3) Look out for these logos
Look out for the Leaping Bunny, CFF or Caring Consumer Logos. While these are not the be all and end all of cruelty-free products (as the process of becoming certified can be long and complicated) it is a good indicator that a product is 100% cruelty-free.
4) Use a cruelty-free app
There are a ton of apps one can use to find out whether or not a product is cruelty-free. Some of my favorites are Cruelty-Cutter, Bunny Free and Cruelty-Free by Leaping Bunny apps. They’re all available for iPhone and Android.
Great news for sustainable beauty lovers!
Get luscious, voluminous lashes without harming animals! Since I’m passionate about supporting cruelty-free products, it was important to me that we never test on animals at EVEDARE.
EVEDARE Eyelash Serum is 100% cruelty-free. At no point in the production process, from the original ingredients to the final product, do we or our suppliers test on animals.
We’re launching EVEDARE Eyelash Serum on 9 September!
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